Keep alerts relevant and timely (attendees can get overwhelmed by an over-abundance of alerts).
Avoid last-minute deletion of alerts (it takes time for the app to refresh on user devices to remove a previously cached alerts).
Limit the number of alerts to a maximum of 3 per day. Your attendees already receive alerts 15min before each of their scheduled sessions.
Set the duration of alerts for at least 30 minutes to ensure the majority of attendees receive/see the alert.
If possible, schedule all your alerts in advance of your event. This increases the likelihood that your attendees will have downloaded your latest alert settings on their device and also receive the alerts even when they are offline.
If applicable, assign an Action to your alerts so when users click on an alert, it takes them to related content. You can link to web pages or a variety of pages within the app itself.
If you want to use alerts for sponsorships / advertisements, limit the number to maximum 1 per day and try to make these alerts relevant to the attendee or provide actual value. Display ads instead.
Limit who would receive the alert by targeting alerts by: