The rotating banner widget allows you to display a banner area in your home screen or any custom view. It displays your uploaded banner images in the same sequence you have set up the banners in the Conference App Builder (CAB).
On each page load, the widget randomly selects a starting banner and then continues with the sequence. Each banner appears for 6 seconds before automatically displaying the next. A banner can be interactive and link to a website.
The timing is set following banner marketing best practices. People are likely to only glance at the ad for a few seconds at most - a general rule is 1-5 seconds. Online articles mention that marketers only have about 2 seconds to win someone over (other articles may discuss as little as 1/3 of a second).
For references, image ads in Instagram stories show 5 seconds.
Impact to Analytics
The widget loads all banner images to rotate through. This applies the same Unique View count to all banners as the count occurs when the widget is loaded into the page, even if a banner has not yet been shown.
Note: If using our Targeted Content add-on, note that views are counted AFTER the check on usertype. This means that targeted banners loaded into the widget will only gain a view when the widget is loaded for a logged-in user with the targeted user type.